THE ULTIMATE BUSINESS CASE FOR LGBT MARKETING
Why market to the LGBT community through regional LGBT media? How can you be sure that this is the right move for you and your brand?
The truth is that marketing to LGBT individuals makes good business sense – and reaching them through regional media is an excellent way to show up and support the community authentically
In this white paper, you will learn about:
- LGBT buying power at a glance
- Demographics and trends
- Case Studies
- Changing demand in representation
- The Corporate Equality Index
- Benefits of organizational inclusion
- What’s next?