Drive Better Results By Tapping Into A Large Market
Make an impact on your client’s lead generation and brand awareness efforts.
Deliver Better Customers
Save the day for your clients by helping them make meaningful strides in this fiercely loyal market.
Make Your Client The Hero
Show that your client’s brand cares about groups that are marginalized and waiting to have their voices heard.
Connect Clients with Community
NGMA publications have a collective readership of over 400K in print and 1.1 million online. By bringing NGMA in as partners, get your company’s name in front of those that you care about.
The LGBTQ community’s input into the economy, at both the B2B and B2C level, is over $1.7 trillion. As large of a market this already is, 51% of the LGBTQ community still find themselves saying “ I wish I could see more advertising with families like mine.” With every company trying to find the most innovative way to advertise and gain customers, smart agencies know that the advertising to the LGBTQ community is low-hanging and worthwhile fruit. Not only does it bring in the volume of customers that your client hopes for, but displays your client as inclusive and a trailblazer.
LGBTQ individuals’ desire to spend with brands who actively align themselves with the LGBTQ community runs deep. Studies have shown that the LGBTQ community, and their allies, choose to spend their money with brands that are LGBTQ friendly. For example, 1/3 of LGBTQ people make a conscious decision to spend with Target over other, similar retailers because of their commitment to the LGBTQ community.