A Growing Market With Over $1.7 Trillion in Spending Power
Expand your current customer base with the right messaging.
With more than 50 years of community partnership, we know what resonates. We’ll help you build this meaningful relationship
Loyal Customer Base
More than 75% of LGBTQ adults and their friends have expressed they’d switch brands that are known to be LGBTQ friendly. Put your brand in front of those that are ready to tell everyone that they swear by it
Expand Your Reach
NGMA publications have a collective readership of over 400K in print and 1.1 million online. We’re all about a high return on investment.
With over $1.7 trillion in spending power, at both the B2B and B2C level, LGBTQ Americans cement themselves as the 10th largest economy in the world. Let’s add some perspective to that statement – this makes the LGBTQ American economy bigger than the economies of Australia, Canada, and South Korea combined! Future forward marketers recognize that not only is it the smart choice to start investing in this large consumer market, but with the right positioning, a choice that ensures a loyal customer base for their brand for years to come.
The LGBTQ community isn’t the only buying group paying attention to inclusive advertising. Millennials represent $2.45 trillion in spending power and are 60% more likely to engage with brands that discuss social causes.