2026 Edition

Your Guide to LGBTQ+ Marketing

The percentage of Americans identifying as LGBTQ+ is growing faster than ever — and so is their buying power. With $1.4 trillion in U.S. spending power and fierce brand loyalty that extends to friends, family, and allies, this audience represents one of the most significant opportunities in modern marketing.

But capturing their attention takes more than a rainbow logo in June. Today’s LGBTQ+ consumers reward brands that show up consistently, communicate honestly, and deliver real value. The organizations that do are gaining lifelong customers.

This report breaks down the data, the strategies, and the roadmap to get there.