CHANGE IN THE MARKET: HOMOCAPITALISM
Many companies want to advertise to and support the LGBT community but are unsure of how to go about it. The truth is, the LGBT community is often marketed to with tone-deaf messages and generic advertising. This type of communication is easy to tune out – and can even cause buyers to harbor negative feelings about a brand.
At NGMA, we want to help you avoid advertising that misses the boat. Let’s go over the top three mistakes that advertisers make when trying to reach the LGBT market – and how you can avoid them!